In a Nutshell...
Hey there, I'm Catrina, but you can call me Cat. Currently I work with Just Eat + SkipTheDishes Canada as the Creative Manager, lead designer and food photographer.
My focuses: Managing and overseeing creative, print and out-of-home media, digital advertising, illustration, photography, UI/UX, videography and all things typographic. As a freelance designer, I work on branding, illustration, handmade typography, stationery, and other print related projects.
Prior to Design -
Prior to considering design as a career, I studied both culinary arts, and interior decorating at Humber College. I Then interned with Chatelaine Magazine where I worked on prop styling for photo sets and a number of handmade projects (some of which published and showcased on Cityline).
Soon after, I began spending a significant amount of time watching software tutorials and reading graphic design books. Sometime between lugging pumpkins around for a photo shoot, and designing a fictional magazine, I realized that graphic design was where my mind belonged and heart desired.
Since then, I've received my Bachelor's Degree in Graphic Design, worked with start-ups, agencies and launched a freelance business. Some companies I have been/am employed with - Idea Couture, Hudson's Bay Company, Just Eat, SkipTheDishes and cofounded an e-juice company, Tempest E-Juice.
Partners I've worked with - Pattison Outdoor, TIFF, Astral Media, Toronto Blue Jays, Snapchat, CHL, Johnson & Johnson, CARA Brands, Isobar, The Score, Leo Burnett, Captivate, and independant restaurants across Canada.
Thanks for getting to know me, let's work together!
Empathy is key, pretension is weak. Be humble, sit down.