In a nutshell...
Hey there, I'm Catrina, but you can call me Cat. Currently I work with Just Eat Canada as the Creative Manager, lead designer and food photographer.
My focuses: Managing and overseeing creative, print and out-of-home media, digital advertising, illustration, photography, UI/UX, and all things typographic. As a freelance designer, I work on branding, illustration, handmade typography, stationery, and other print related projects.
Prior to design -
Prior to considering design as a career, I studied both culinary arts, and interior decorating. I mastered the art of baking a crème brûlée, and perfected my drafting skills. I landed an internship with Chatelaine Magazine where I worked on prop styling for photo sets and a number of handmade projects (some of which were published and showcased on Cityline!).
Soon after, I began spending a significant amount of time watching software tutorials and reading graphic design books. Sometime between lugging pumpkins around for a photo shoot, and designing a fictional magazine, I realized that graphic design was where my mind belonged and heart desired.
Since then, I have received my Bachelor's Degree in Graphic Design, worked with start-ups, agencies and launched a freelance business. Some companies I have/am employed with - Idea Couture, Hudson's Bay Company, Just Eat, and most recently cofounded an e-juice company called Tempest E-Juice.
Thanks for getting to know me!
Empathy is key, pretension is weak. Be humble, sit down.